Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell part of his shareholding in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6 billion – a record for an F1 team – after the McLaren team was appraised at £3.5 billion in an adjustment to ownership structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

Wolff, aged 53 will remain as team principal and chief executive officer should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson stated: "We will be making no comment on this. The governance of Mercedes F1 will remain unchanged, and all three partners are fully committed to continued achievements of the brand in Formula One."

Financial Growth

This arrangement signifies a substantial rise in value of Mercedes F1 since Ineos Group bought its stake for £208 million in 2022.

The rise demonstrates the expansion in market values of F1 teams in the past few years due to the growing popularity of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which was released last summer and has grossed more than $630m (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the highest-earning sports movie to date.

Present Performance

Mercedes are second in the team standings, trailing McLaren, with three races left in the current championship.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races so far and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a record eight straight constructors' championships and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

Tara Craig
Tara Craig

A tech journalist with over a decade of experience covering startups and digital transformation.